BRIEF HISTORY

In the past, to be stylish, men had to buy their shoes abroad due to the lack of local choices. If they buy locally, they often ended up with an outdated and low quality pair of shoes.

Fortunately, times have changed. Born in 1999, Traffic emblazoned a path to transform men’s footwear by offering fashionable yet very affordable merchandise.

With 7 stores in the best malls around Metro Manila, Traffic has grown to become one of the retail industry’s most recognized names and will continue to strive to stay ahead.

ROOM FOR GROWTH

The Philippine retail industry has been thriving and mall culture becoming more refined the past few years. Traffic aims to expand retail presence not only within Metro Manila but also into major provinces such as Cebu, Baguio and Davao. We believe there is much room for growth and there are great opportunities for expansion.

COMPETITIVE PRICING

Traffic’s price point is well below signature brands’, whose prices go beyond expensive to highway robbery. We are also more affordable compared to Asian footwear brands found locally. This is due to our direct sourcing channels and established international buying offices. Reduced shipping costs allow us to lower our prices.

Versus the local brands, we are priced slightly higher simply because we use ONLY genuine leather uppers and the best materials available. Unlike other retailers, we never sell synthetic leather footwear disguised as genuine leather footwear. This is our ongoing commitment to our customers.

SUCCESS IN THE FAMILY

Traffic is proud to be part of the Celine group of companies. The Celine brand was recently inducted into the Philippine Retail Association’s (PRA) hall of fame, for winning the award for medium size fashion (apparel and footwear category) three years in a row.

With a strong alliance among the best-selling brands in the business (Celine, CMG, S.O. Fab!, Shubizz, BYSI, Salabianca, Philosophy – the list goes on), this further solidifies Traffic as a brand that truly endeavors to give shoppers what they are looking for.

TAKING THE LEAD

Being different means not having to bump into someone who is wearing the same thing as you are. Traffic’s goal is to offer unique products that cannot be found in other stores. We find inspiration through constant market research and travel - ultimately resulting in providing our customers new, stylish and exciting merchandise.